Adsense- Reports

introduction:

Hmm .. Ok. After integrating your adsense code in your websites this will given results as earning . just see your earning details through this adsense report tab . this will showing the current earning report of our site like content related ,search engine related earnings etc.

The reports Overview section displays earnings for today together with your top performing Adsense channels. From here you can view totals for yesterday, the last seven days, the current month and the previous month. The overview section is the place to go if you are just interested in current earnings without too much analysist.

Advanced Reports:

This will shown ur older earning details and CTR rate wise , earning wise , ECPM wise, clickwise, Impression wise . And also show the Channel related and aggrecated data wise earning . Tracking a single channel over in a week , yesterday , this month , last month , since last payment .

Now we discussed about reports shown important things

Page Impressions:

• This can be thought of as the number of times ads were shown.
• The page impression value relates exactly to the number of page views you receive.
• Your CTR (click through rate) value is also calculated from this value.
• CTR=(no.of clicks / page impression) * 100

Page CTR:

• This is the click through rate. It's a very important factor for Google to determine how much you will be paid per click and also whether you are participating in click fraud

ECPM:

• The eCPM value is your effective CPM (cost per 1000 impressions).
• Basically how much money you are making per 1000 impressions.
• Beginners shouldn't pay too much attention to this value until you are more familiar with web traffic .
• It's a useful figure to calculate your earnings over time, and expecially if you have a seasonal web site where traffic increases at certain times of the year. It is calculated by dividing total earnings by the number of impressions in thousands.

Earnings:

• Earnings = eCPM x (# of Impressions / 1000)

Calculations Used to figure out Impressions, CTR and Clicks

• NOTE: The figures in the Actual Numbers Section are used to calculate your earnings.
• CTR = (# of Clicks / # of Impressions)

Based on the above we get:

• # of Clicks = (# of Impression x CTR)
• # of Impressions = (# of Clicks / CTR)
• Calculations used to figure out Earnings and EPC
• Earnings = eCPM x (# of Impressions / 1000)
• EPC = (Earnings / # of Clicks)

Tips:

• All calculations are based on the number of Impressions you get.
• Although increases or decreases in the Click Through Rate (CTR) and number of Clicks affect one another, they do NOT affect the number of Impressions.
• Thus, any changes made to the CTR or Clicks will NOT change the number of Impressions you get.
• In short, an increase in your number of Clicks or CTR will NOT increase your earnings as they do not by themselves increase the number of Impressions you receive.